Topic: How To Get Discovered

4 chapters across the catalog

Under the Hood
Episode 8 0:00 - 1:47

8: Under the Hood

Podcast Discoverability and Technical Indexing

The podcast "How to Get Discovered" introduces its technical episode, focusing on how transcript indexing works for search engines. The hosts establish a rule to define all technical terms and acronyms to ensure listener comprehension. The core question for the episode is why a properly structured transcript page differs significantly from a transcript pasted into a regular show notes page in the eyes of a search engine.

The Question Behind the Query
Episode 7 0:00 - 1:14

7: The Question Behind the Query

How to Get Discovered: The Question Behind The Query

The podcast "How to Get Discovered" introduces its latest episode, "The Question Behind The Query," which delves into the philosophical aspects of podcast discoverability. The episode will explore long-tail search intent, how podcasts become reference material for journalists and researchers, and the relationship between listener loyalty and acquisition.

Whose House Are You Building
Episode 2 0:00 - 0:51

2: Whose House Are You Building

How to Get Discovered: Whose House Are You Building?

The "How to Get Discovered" podcast, hosted by Maya and Tom, introduces an episode titled "Whose House Are You Building?" The episode focuses on the critical importance of a podcast's transcript URL for discoverability and the mechanics of getting found. It promises a discussion on CNAMEs and their impact on podcast growth.

Invisible Shows
Episode 1 0:00 - 1:40

1: Invisible Shows

How to Get Discovered Podcast Introduction and Format

"How to Get Discovered" is a weekly podcast hosted by Maya and Tom, focusing on podcast growth, search, and discoverability. Maya, with a background in content marketing, emphasizes the importance of discoverability, while Tom, a veteran podcaster, prioritizes making a good show. The format involves discussing a topic, often disagreeing, with a goal to determine who is "more right" over ten episodes.