Episode 9 • • 2:21 - 5:35
9: Compounding
Compounding Effect: Back Catalog Value in Podcasting
The compounding effect in podcasting describes how a back catalog accumulates listens over years, contrasting with the conventional front-loaded model where most listens occur in the first two weeks. Episodes from early years can receive more monthly listens in later years than during their initial release. This challenges industry measurements focused solely on 30 or 90-day performance, suggesting a different, more enduring asset value for shows with strong discoverability.