
Episode 1 • • 6:11 - 7:57
1: Invisible Shows
Back Catalog as an Asset, Not an Archive
The concept of a podcast's back catalog is reframed from a mere archive to a valuable asset. An example of an episode on negotiating freelance rates, still relevant two years later, demonstrates that useful content goes unheard because its position in the feed makes it "old." This highlights the missed opportunity for new listeners searching for specific information.
