Episode 9 • • 5:35 - 8:54
9: Compounding
Cohort Analysis: Measuring Long-Term Episode Performance
Cohort analysis is introduced as a technical method to evaluate podcast performance by grouping episodes released at the same time. For shows not focused on discoverability, older cohorts generate minimal listens. However, for shows invested in discoverability, each cohort continues to earn at a declining but non-zero rate, making the total back catalog value significant and changing the calculation of an episode's worth beyond its initial launch.