Episode 4 • • 0:00 - 2:28
4: The Loyalty Trap
The Loyalty Trap: Podcast Growth vs. Listener Love
The podcast "How to Get Discovered" introduces "The Loyalty Trap" episode, where Tom argues that chasing new listeners through search and discoverability is a distraction from making a show loyal listeners truly love. He contends that the industry has prioritized growth tactics like SEO, thumbnails, and cross-promotion, leading to well-optimized but mediocre shows, as energy is diverted from content quality.