Topic: Campaigning

Ad automation, including the creative aspect, is now 90% achievable with AI. For platforms like Meta Ads (Facebook and Instagram), AI can automate both the generation of ad creatives and the operational management of ad campaigns. This includes optimizing ad spend, turning off underperforming ads, and launching new ones, tasks traditionally performed by performance marketers who analyze data to maximize sales and efficiency.

The speaker recounts an experience campaigning for their MLA uncle at a large political rally, emphasizing their ability to manage the crowd without security and expressing a general disinterest in comparing themselves to other actors.