Topic: Instagram

Ad automation, including the creative aspect, is now 90% achievable with AI. For platforms like Meta Ads (Facebook and Instagram), AI can automate both the generation of ad creatives and the operational management of ad campaigns. This includes optimizing ad spend, turning off underperforming ads, and launching new ones, tasks traditionally performed by performance marketers who analyze data to maximize sales and efficiency.

AI can serve as an "idea engine" to help creative people, like lyricists, overcome mental blocks. By generating hundreds of variations or inspirations (e.g., from global music for a song), AI compounds innovation ability. It acts as an unlimited idea generation machine, enhancing perspectives and helping artists understand their unique style and what resonates with audiences (e.g., viral Instagram Reels). The belief is that creativity is synthetic, drawing from inspiration rather than being purely original.