Episode 7 • • 2:47 - 5:50
7: The Question Behind the Query
Three Types of Podcast Listeners: Moment, Relationship, Authority
The discussion categorizes podcast listeners into three types based on their search intent: the "one-clip listener" seeking a specific tip, the "subscribe-or-not listener" looking for a long-term relationship with a show, and the "authority listener" needing trusted expertise for a specific problem. A podcast must present itself in different ways to satisfy each type, moving beyond a simple episode feed.