Episode 8 • • 12:18 - 14:43
8: Under the Hood
CNAME Records and Domain Ownership for SEO
A CNAME record in a domain's DNS acts as a redirect, allowing a custom URL (e.g., `archive.myshowname.com`) to point to a server hosted by a third-party service. While the actual server is external, the URL seen by the listener and, crucially, by search engines, remains the podcaster's own domain. This ensures that search authority and compound interest over time accrue to the podcaster's domain, rather than the hosting platform's.